In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print – completing ads.
This professional campaign titled 'Split ads campaign' was published in Israel in July, 2010. It was created for the brand: JDate, by ad agency: McCann. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Art Director: Hagar Nahum
Copywriter: Ami Alush, Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Shai Almagor
Account Managers: Matan Kaplan, Oded Harel