For Tu B'av – the Jewish Valentine's Day – Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There’s only one thing women can’t do alone – zip up. Two weeks before Love Day, we got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. Women could pull the tags to zip up in the fitting room, and more importantly – got one month of free subscription to JDate, so they could finally find someone to zip them up.
This professional campaign titled 'Someone to Zip You Up' was published in Israel in July, 2010. It was created for the brand: JDate, by ad agency: McCann. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Director: Shahar Filer
Copywriter: Sahar Lewenstein
Art Director: Maayan Froind
VP Accounts: Ifat Wieder-Arad, Hagar Barzilai
Account Director: Shai Almagor
Account Supervisor: Tal Pe’er
Account Managers: Matan Kaplan, Lee Spungin