Machine in Casino
Close-up of Machine
Front & Back of Receipt
Description
Insight: Smirnoff is a blank canvas for a drink.
Big Idea: Smirnoff pairs effortlessly with everything.
Smirnoff’s Spin To Sip is an interactive pop-up at a casino where guests spin a branded slot machine with each reel including different drink ingredients, always using Smirnoff as the base. The machine will print a drink ticket with their combination and an explanation on why Smirnoff is able to effortless pair with any combination, which guests can redeem at the bar for their drink.
This student campaign titled 'Spin to Sip' was published in United States in May, 2025. It was created for the brand: Smirnoff, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Alcoholic Drinks and Gambling industries and contains 3 media assets. It was submitted about 15 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Ally Carter
Copywriter: Ally Carter
Instructor: Kevin O’Neill
