Description
Knowing that Indonesia is the 2nd largest plastic waste producer in the world, being ecologically responsible while having good times at a beach party with a cup of vodka sounds like a must. #GoodTimes4theEarth is an attempt for a brand as big as Smirnoff taking its first small step in making real positive change to the world by removing all of its plastic cup used in its parties and replacing it with paper cup.
This professional campaign titled '#GoodTimes4theEarth' was published in Indonesia in May, 2019. It was created for the brand: Smirnoff, by ad agency: Iris. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 4 years ago by Copywriter: Nuris Sungkar of Iris Jakarta.
Credits
Advertising Agency: Iris Jakarta, Jakarta, Indonesia
Executive Creative Director: Mehdi Lamloum
ATL Creative Director: Albert Chan
BTL Creative Director: Terence Wong
Associate Creative Director: Adri Zainuddin
Head Of Planner: Farris Baharom
Digital Planner: Buyung Putra
Art Director: Feby Elsadiora
Copywriter: Kevin Cassya, Mike Raj
Graphic Designer: Dika Morasta, Ruslan Gani
Social Media: Estevan Christy Kelmaskosu
Agency Producer: Pascal Misnan
General Manager: Maira Catacutan
Business Director: Reddia Virginia, Anto Prasetyo
Account Manager: Hendero Fin
Account Management: Mark Poluan
Head Activation Team: Davy Halomoan
Head Of PR Team: Sisi Suhardjo
PR Team: Rheina Ariestia
Client Representatives: Astrid Pohan, Irfan Purbo
