Time, Safe, Stay

For the past several years, one of the biggest challenges facing Epilepsy Ireland has been raising awareness of seizure first aid and ensuring people remember the three critical steps: Time, Safe, Stay. To tackle this, we thought beyond traditional advertising and created an incredibly catchy song designed to stay with you long after you’ve heard it. In partnership with sonic branding specialists Laudhaus, we developed a track rooted in musicology and neuroscience-led design to strengthen memory structures and improve recall in the moments that matter most.