The Lucky Juice machine will dispense special blends to passers by via a colourful game of chance. Visitors simply insert 3 x £1 coins into the machine in exchange for a spin. Every spin is a winner, but luck will decide the fresh and fruity results – animated spinning wheels pick a combination of three sometimes surprising ingredients – which are hand delivered through the window in a glass bottle. With visuals inspired by fruit machine imagery, the installation puts a fun new spin on making a healthy choice. All juices are made from 100% natural ingredients and blended fresh at the Shoreditch location each day. Fans can share the juicy fun by tagging @wkluckyjuice on Instagram and Twitter.

This professional campaign titled 'Spin' was published in United Kingdom in April, 2014. It was created for the brand: Ali Baba Juice + Matcha, by ad agency: Wieden + Kennedy. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Toby Treyer-Evans, Laurie Howell, Laura Barker
Illustrator: Sam Coldy
Fims & Photography: Oskar Proctor
Animations: Hans Lo
Sound Design: Wave



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