Speed Donating Singles
Approximately 86,000 people across Europe are currently waiting for a life-saving organ transplant. Unfortunately, 16 of them will die today because they won’t find a suitable match in time.
Following its quirky and memorable ‘Speed Donating’ film campaign with RSA Films, leading Manchester based healthcare creative agency, Havas Lynx, has amped up the volume on its organ donation awareness work, in a ground-breaking collaboration with leading international musicians.
To help drive sign-ups to the NHS UK organ donor register, Havas Lynx has enlisted artists from around the world to contribute to a unique remix project.
Wild Beasts, Everything Everything, British Sea Power, Dutch Uncles and Field Music, to name just a few, have each pledged to contribute an audio file known as a ‘stem’ (eg. a drumbeat, bassline, guitar riff, synth line, etc) to a central database. Some artists have created fresh audio material especially for the project, while other artists have contributed a stem from existing and well-known tracks.
Each donated audio file represents different body parts, collated onto a central database (reflective of the organ donor register) hosted at https://www.speeddonatingsingles.com/
The thought-provoking campaign is based on the idea that donating and re-using music stems to create something new, unique and valuable, represents the simple but powerful impact of an organ donor who has the potential to create new life—literally - for patients awaiting an organ transplant.
Visitors to the site can create their own songs using on an online mixing deck, while professional musicians and keen music fans are being encouraged to download and share the library of stems and re-mix them professionally to create tracks. A selection of the best mixes will feature on a free, downloadable album for further promotion of the cause on social media.
The original ‘Speed Donating’ campaign was launched in Sept 2017 and has since been responsible for over 1000 signs up to the register in the UK alone, potentially saving 8000 lives.
The campaign urged people and organizations to sign up to the NHS organ donor register, or to become 'super donors' - donating cinema space, studio time, radio airwaves, space in newsletters etc.
This second phase of the campaign has been co-ordinated by Robin Richards, of the Dutch Uncles, who has donated original stems as well as stems from some of the band’s most popular tracks.
If you would like to get involved remember to send your remix back to firstname.lastname@example.org to be featured on our playlist.
This professional campaign titled 'Speed Donating Singles' was published in United Kingdom in April, 2018. It was created by ad agency: Havas. This Digital medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted almost 6 years ago.
Advertising Agency: Havas Lynx, Manchester, UK
Chief Creative Officer: Tom Richards
Senior Creative: Neha Banati
Copywriter: Alicia Dews
Additional Credits: Mark Combie, Julie Southam, Andrew Brandwood