Species

Plastic pollution has become so present in our oceans that it is beginning to look like it belongs there.

This print campaign turns that disturbing reality into a visual idea. Single-use plastic bags take the form of familiar marine life: jellyfish, schools of fish and coral reefs. At first glance, each image feels like beautiful underwater photography. A closer look reveals something that should never be part of the ecosystem: plastic.

Under the concept “There are species that should not exist,” Jüsto transforms an environmental problem into an immediate visual metaphor. Instead of showing pollution as waste, we show what happens when waste becomes part of the landscape.

The campaign connects directly to Jüsto’s move from single-use plastic bags to reusable bags, turning a simple everyday choice into a way to prevent these “new species” from reaching the ocean.