Description
People who love to read don’t always love to read romance.
That’s because they assume it’s not as interesting, wild, dark, enchanting or entertaining as their go-to genres.
Beguiled Books, Seattle’s original romance-only bookstore, set out to prove otherwise and drive more readers into their store with a street-level poster campaign developed by Quinn Thomas.
Showcasing the vast subgenres that make up romance—from popular romantasy to the bizarre—the posters were displayed in multiple neighborhoods around Seattle to capture pedestrians' attention and direct them to Beguiled, where experts would help them find whatever they’re into, in romance.
The tagline sums it: “Your Happy Ending Starts Here.”
This professional campaign titled 'Your Happy Ending Starts Here' was published in United States in August, 2026. It was created for the brand: Beguiled Books, by ad agency: Quinn Thomas. This OOH Outdoor and Print media campaign is related to the Retail Services industry and contains 7 media assets. It was submitted about 16 hours ago.
Credits
Executive Creative Director: Sharon Nalley
Kammie McArthur: Copywriter
