Description
The new campaign for Dawi Clinics’ Specialty Centers is designed to highlight the launch of specialized medical services that emphasize quality, professionalism, and enhanced medical care. The campaign’s visual approach uses real photography to capture authentic, trust-building moments, combined with color-coded themes for each specialty, helping audiences easily identify the specific services offered.
In this initial phase, Dawi’s Specialty Centers will introduce a range of key services, including physiotherapy, dermatology, dentistry, and ophthalmology, with future expansions planned. This targeted expansion reflects Dawi’s commitment to delivering expert care, and the campaign focuses on showcasing these centers as destinations for specialized, high-quality medical treatment.
Dawi Clinics, a trusted chain of family-focused clinics in Egypt, delivers high-quality, affordable healthcare to middle-income Egyptians. They offer a comprehensive range of specialties—from obstetrics and gynecology to dermatology and psychiatry—ensuring families have access to reliable care under one roof. With personalized health programs tailored to every family member’s unique needs and secure, up-to-date medical records technology, Dawi makes health care accessible, personal, and seamless for Egyptian families. Through the new Dermatology Center, Dawi is extending that same commitment, making quality skin care an integral part of their all-encompassing approach to well-being.
This professional campaign titled 'Specialties Centers Launch' was published in Egypt in March, 2021. It was created for the brand: Dawi Clinics, by ad agency: O2MEA. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 5 media assets. It was submitted 2 months ago by Art Director: Mas Noureldin.
Credits
Advertising Agency: O2Mea
CEO: Sheif Hamed
Creative Director: Ahmed Abdallah
Sr. Designer: Mas Noureldin
Account Manager: Fatma Hamed