Description
by taking a refreshing and heartfelt approach by featuring something both traditional and meaningful: dates. In a season usually dominated by chocolates and sweets, Bayara offers a thoughtful alternative—luxuriously packaged dates that symbolize the deep-rooted tradition of love and hospitality in the region.
This campaign reimagines the classic Valentine’s gift, blending romance with a nod to local culture. The dates, beautifully arranged and often paired with nuts or coated in chocolate, are more than just a sweet treat; they’re a symbol of health, care, and tradition. Bayara’s message is simple but profound: why not celebrate love with something both delicious and nourishing?
The campaign has a local flavor that resonates with people in the UAE, blending the heritage of dates with the sentiment of giving. Bayara’s dates, sourced from local farms, offer an authentic, sustainable option for those looking to gift something special and personal. With elegant packaging and a focus on quality, the campaign invites people to share a healthy, heartfelt gesture with their loved ones, making Valentine’s Day both sweeter and more meaningful.
By offering this unique take on Valentine’s gifting, Bayara captures the essence of love through a local lens—showing that the best gifts come from the heart, and sometimes from the land you call home.
This professional campaign titled 'Valentine Dates' was published in Egypt, Kuwait, and United Arab Emirates in February, 2024. It was created for the brand: Bayara, by ad agency: BSocial Egypt. This Design, Digital, and Integrated media campaign is related to the Food industry and contains 3 media assets. It was submitted 11 days ago by Art Director: Mas Noureldin.
Credits
Advertising Agency: BSocial
CEO: Ehab Faris
Account Manager: Mayar El Bakry
Art Director: Mas Noureldin
Sr. Copywriter: Sameh Barakat
Sr. 3D/Motion Designer: Mohamed Wageeh