Description
Dawi Clinics Summer Dermatology Center Launch Campaign
For the launch of Dawi Clinics’ new Dermatology Center, our team wanted to capture something that felt as refreshing as the treatments themselves. The campaign mixes a clean, polished style with collage art elements to give it an approachable, modern feel that feels both inviting and innovative.
Each visual celebrates natural beauty, using clean, effortless models in airy, sunlit scenes. We played with textures and layered collages, creating a look that’s bright and organic, reflecting the way Dawi’s treatments are designed to bring out your best skin with a light touch. The result is a campaign that’s both eye-catching and down-to-earth, making high-quality skin care feel just as attainable as it is effective.
Dawi Clinics, a trusted chain of family-focused clinics in Egypt, delivers high-quality, affordable healthcare to middle-income Egyptians. They offer a comprehensive range of specialties—from obstetrics and gynecology to dermatology and psychiatry—ensuring families have access to reliable care under one roof. With personalized health programs tailored to every family member’s unique needs and secure, up-to-date medical records technology, Dawi makes health care accessible, personal, and seamless for Egyptian families. Through the new Dermatology Center, Dawi is extending that same commitment, making quality skin care an integral part of their all-encompassing approach to well-being.
This professional campaign titled 'Summer Derma-Center ' was published in Egypt in May, 2022. It was created for the brand: Dawi Clinics, by ad agency: O2MEA. This Content, Design, and Digital media campaign is related to the Beauty, Health, and Pharmaceutical industries and contains 7 media assets. It was submitted 2 months ago by Art Director: Mas Noureldin.
Credits
Advertising Agency: O2Mea
CEO: Sheif Hamed
Creative Director: Ahmed Abdallah
Sr. Designer: Mas Noureldin
Account Manager: Fatma Hamed