Canada's Next Top Ad Exec

Special Sauce, 360, Bounty, Prophesized

Agency: McCann


Canada’s Next Top Ad Exec is a contest that gives business students a taste of real world marketing, so we used the real language of marketing—jargon, bafflespeak and good old-fashioned BS—to communicate the finer points. Hats off to the students and staff at McMaster who have worked with ambassadors from universities to deliver our message on campuses across Canada. A multi-tiered campaign featuring posters, t-shirts, videos a website and more was launched to raise awareness. For entry details, visit

This professional campaign titled 'Special Sauce, 360, Bounty, Prophesized' was published in Canada in November, 2010. It was created for the brand: Canada's Next Top Ad Exec, by ad agency: McCann. This Print medium campaign is related to the Media industry and contains 4 media assets. It was submitted almost 13 years ago.


Advertising Agency: MacLaren McCann, Canada

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