To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.
This professional campaign titled 'Space to Create' was published in China in March, 2020. It was created for the brand: Foundry 852, by ad agency: Ogilvy. This Design medium campaign is related to the Education industry and contains 13 media assets. It was submitted almost 3 years ago by Creative Director: michele salati.
Advertising Agency: Ogilvy, Hong Kong, Hong Kong
Cco: Reed Collins
Creative Director: Michele Salati
Designers: Daniel Brokstad, Edu Torres, Mark Bohle, Gianluca Crudele, Fabian Fohrer, Nam Huynh, Raffael Kormann, Charlene Man