Financial Times - Source FT
Description
In early 2024, thirty6 were asked to help lead a global insight development project to ascertain the core role of the Financial Times within current, lapsed and likely readers, across the globe. The output of this project led to reinforce the FT’s positioning as the most trusted source of quality news, due to its balanced and unbiased approach to reporting – a unique and powerful stance in a news landscape plagued by divided political allegiances and obscured agendas. This then led to the FT and OPC developing SOURCE:FT as the creative articulation of that strategy, with first work in-market in September 2024.
Fast forward a year, with further work in-market back in January, and here we are at the third instalment. The campaign has certainly moved on, stripping back some of the more overt elements that featured at the launch stage, but are no longer needed now that the platform has become more established.
This professional campaign titled 'Source FT' was published in Germany, United Kingdom, and United States in September, 2025. It was created for the brand: Financial Times, by ad agency: thirty6. This Film and Integrated media campaign is related to the Media, Other, and Public Interest industries and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Brand: Financial Times
Managing Director, Consumer Revenue: Fiona Spooner
Consumer Marketing Director: Graham MacFadyen
Head of Creative Strategy: Chris Storey
Senior Performance Marketing Executive: Alessandra French
Agency: thirty6
Creative Partner: Nigel Roberts
Client Partner: Simon Hewitt
Strategy Director: Marie Maurier
Creative: Gavin Kellett / David Hillyard / Rob Jack
Design Director: Jimmy Hunter
Design Director: Sam Henry
Designer: Kate Stephenson
Motion Graphics Designer: Ignacio Rodriguez
Agency Producers: Amy Sworder / Gemma Hose
Production Company: Park Village
Managing Partner/Executive Producer: Adam Booth
Director: Josh Cole
Editor: Bradley Morey
Producer: JoJo Ellison
Media Agency: the7stars
