Description
The Week has launched a new TV campaign as the latest execution of its new global positioning ‘Because the news needs a curator’, developed in partnership with thirty6 (previously the Orange Panther Collective).
The TV ad drops as part of a multi-channel brand push for the global news subscriptions business, part of Future PLC.
‘Paperboy’ - written by Nigel Roberts (Creative Partner at thirty6) and directed by J Marlow at Outsider, uses sardonic wit and Marlow’s iconic offbeat directing to demonstrate how The Week uses the filter of their award winning editors to cut through the deluge of news to bring you only ‘the stories that matter’.
This professional campaign titled 'Paperboy' was published in United Kingdom and United States in February, 2026. It was created for the brand: The Week, by ad agency: thirty6. This Digital, Film, and Integrated media campaign is related to the Media industry and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Brand: The Week
Managing Director, News: Richard Campbell
VP Marketing: Chris Rushe
Head of Brand Marketing, UK News & Wealth: Sam Pashley
Brand Director, News: Harry Haydon
Agency: thirty6 (previously Orange Panther Collective)
Creative Partner: Nigel Roberts
Client Partner: Simon Hewitt
Strategy Director: Allie Walker
Creative: Nigel Roberts
Agency Producer: Amy Sworder
Production Company: Outsider / UNIT9
Director: J Marlow
DOP: David Proctor
Producer: Harry Starkey-Midha
Production Manager: Tom Benkins
Production Assistant: Tom Breheny
Sound & Grade: No8
