Don’t Exaggerate


Description wanted to showcase their range of services to grow the online shopping behavior. A true fact about Egyptians, they tend to over exaggerate the hassle they went through in order to get a certain product, as a reflection of this product’s value.

This professional campaign titled 'Don’t Exaggerate' was published in Egypt in March, 2020. It was created for the brands: Amazon and, by ad agency: VISION ADVERTISING. This 360°, Digital, and Film media campaign is related to the Fashion, Household Products, and Retail Services industries and contains 3 media assets. It was submitted over 1 year ago by Vision Advertising of Vision Advertising.


Agency: Vision Advertising

Managing Director: Hamza Azzam
Creative Director: Ashraf Foda
Account Director: Nora Alameldin

Art Director: Abdallah Oraby
Content Creator & Copywriter: Rowaida Osama
Senior Graphic Designer: Ahmed Hamaki
Graphic Designer: Samia El Khodary
Graphic Designer: Mohamed Taher
Agency Video Producer: Kholoud Salah

Account Supervisor: Aseel Fakhouri
Senior Account Executive: Alia Ganoub
Account Executive: Salma Safwat
Account Executive: Omar Shiry

Director: Mohamed Kalawi
DOP: Abdelsalam Mousa

Production House: Yellow Duck Films
Executive Producer: Youssef Zeid
Producer: Amira Ismail
Assistant producer: Rania Mekki
Head of Production: Moustafa Salah
Production Manager: Hamza Ashraf
1st AD: Dina Tamoum
Art Director: Mohamed Fakhry
Stylist: Rafaa

Casting Agency: Challenge casting agency

Post House: Vivid
Managing director : Ahmed Morsy
Editor: Baher Rasheed
Colorist: Sami Nasar

Sound: The Garage Sound Studio
VO: Ahmed El Garhy

Photographer: Project X Studio - Hamed Afifi

Special thanks to Sameh Farag, Creative Director


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