Description
Lucky - a privilege/rewards app - had a problem of comprehension. People didn’t understand what they did, associated them with food delivery apps. Playing on that deep remorseful feeling we get when we buy something, always feeling we could’ve gotten a better deal. Positioning lucky as the magic tool that gets you tools even the sellers can’t believe they exist.
This professional campaign titled 'Always Win' was published in Egypt in February, 2021. It was created for the brand: Lucky Egypt, by ad agency: VISION ADVERTISING. This Digital and Film media campaign is related to the Electronics, Technology, Fashion, and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago by Vision Advertising of Vision Advertising.
Credits
Client: Lucky Egypt
Agency: Vision Advertising
Managing Director: Hamza Azzam
Creative Director: Ashraf Foda
Account Director: Nora Alameldin
Art Director: Abdallah Oraby
Copywriter: Rowaida Osama
Graphic Designer: Samia El Khodary
Graphic Designer: Mohamed Taher
Graphic Designer: Doaa Gamil
Agency Video Producer: Kholoud Salah
Account Supervisor: Aseel Fakhouri
Account Executive: Salma Safwat
Account Executive: Omar Shiry
Director: Omar El Mohandes
DOP: Abdelrhman El Fouly
Production House: Ashoub Films
Executive Producer: Adel Ashoub
Producer: Nader Mousa
Line producer: Lama Badawy
Post House: Film Lab
Sound: The Garage Sound Studio
