Lucky Egypt

Always Win



Lucky - a privilege/rewards app - had a problem of comprehension. People didn’t understand what they did, associated them with food delivery apps. Playing on that deep remorseful feeling we get when we buy something, always feeling we could’ve gotten a better deal. Positioning lucky as the magic tool that gets you tools even the sellers can’t believe they exist.

This professional campaign titled 'Always Win' was published in Egypt in February, 2021. It was created for the brand: Lucky Egypt, by ad agency: VISION ADVERTISING. This Digital and Film media campaign is related to the Electronics, Technology, Fashion, and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago by Vision Advertising of Vision Advertising.


Client: Lucky Egypt
Agency: Vision Advertising

Managing Director: Hamza Azzam
Creative Director: Ashraf Foda
Account Director: Nora Alameldin

Art Director: Abdallah Oraby
Copywriter: Rowaida Osama
Graphic Designer: Samia El Khodary
Graphic Designer: Mohamed Taher
Graphic Designer: Doaa Gamil
Agency Video Producer: Kholoud Salah

Account Supervisor: Aseel Fakhouri
Account Executive: Salma Safwat
Account Executive: Omar Shiry

Director: Omar El Mohandes
DOP: Abdelrhman El Fouly

Production House: Ashoub Films
Executive Producer: Adel Ashoub
Producer: Nader Mousa
Line producer: Lama Badawy

Post House: Film Lab
Sound: The Garage Sound Studio


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