Every year people across Saudi Arabia come together to celebrate National Day. The National Anthem is a big part of this celebration, yet for a part of the community they feel a sense of being left out as they've never heard it or were able to sing it. This year, the King Salman Center for Disability Research and SRMG created the Sound of the Flag initiative, the world's first flag that allows the hard of hearing to experience the National Anthem through vibration and haptics.

This professional campaign titled 'Sound of the Flag' was published in Saudi Arabia in September, 2022. It was created for the brand: King Salman Center for DIsability Research, by ad agency: SRMG Labs. This Experiential and Film media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.


Client: King Salman Center for DIsability Research
Advertising Agency: SRMG Labs, Riyadh, Saudi Arabia
Technology Partner: Cute Circuit, London, UK
Production Company: VIP Films, Dubai, UAE

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