ABC Entertainment Marketing

Dancing With The Stars

Agency: NuContext


Dancing With The Stars” announces their switch from ABC to Disney+ as their first-ever live series with two new spots produced by Los Angeles-based production company, NuContext.

Handling all aspects of production for the launch campaign in collaboration with the ABC Entertainment Marketing team, NuContext helped channel Disney’s inner magic beginning with the transformation of a family’s living room to an enchanted on-set experience and full-blown dance party, noting “let the magic of dance come alive.” The magic continues throughout the second spot introducing hosts Tyra Banks and Alfonso Ribiero while revealing their all-new cast with the help of Peter Pan’s Tinkerbell. With disco balls turned Mickey heads, the spots build anticipation around the brand-new experience ahead of their September 19th launch.

This professional campaign titled 'Dancing With The Stars' was published in United States in September, 2022. It was created for the brand: ABC Entertainment Marketing, by ad agency: NuContext. This Integrated medium campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted almost 2 years ago.


Client: ABC Entertainment Marketing
EVP Marketing ABC & General Entertainment: Erin Weir
Executive Director, ABC: Lara Wickes
Director, Production Strategy, ABC: Meg Tyra
Associate Director, ABC: Sandy Christmas
Producer, ABC: Heliya Alam
SVP Creative Marketing: Sohini Sengupta
Vice President Creative Marketing: Steven Mosley
Creative Director: Christina Ramos
Sr. Writer/Producer: Kaci Dimas
Executive Director Branding & Design: Lucas Aragon
Senior Designer/Animator: Monica Chance

Production Company: NuContext Creative Inc
Executive Producer: Angela Guice
Director: Mikael Tyrsen
Producer: Chad Engel
Director of Photography: Joe Labisi
Talent Producer: Michael Rola, Jessie Marcus
AD: Brandeaux Tourville / Jason Lombardo
Production Designer: David Courtemarche
Key Gaffer: Scott Moody
Key Grip: Rick Grover
PM: Robert Byrd, Kendoysa Pratt
NC Coordinator: Akasha Ross
Coordinator: Alexis Pfeffer
Choreographer: Tessandra Chavez
Host Choreographer: Travis Payne
VFX: Agressive / Frender
VFX: Supervisor Max Colt

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