Choice Frame

Bird vision

Agency: Bickerstaff


Our campaign, "Bird vision", shows a simple yet powerful connection between bird vision, glasses, and freedom. It's all about helping people see that picking out a pair of glasses is more than just a chore - it's an opportunity to express who you are.

We've made twelve straightforward but engaging videos. They showcase how choosing glasses can symbolize our personal freedom and reflect our unique styles and attitudes. While we first thought about having a pigeon rapping, we opted for content that's easier to connect with for our audience. Our goal is to boost the "Choice Frames" brand and remind folks that glasses are not just practical - they're also a way to show off your personality and your individuality.

This professional campaign titled 'Bird vision' was published in Ukraine in July, 2023. It was created for the brand: Choice Frame, by ad agency: Bickerstaff. This Design and Film media campaign is related to the Fashion, Other, and Personal Accessories industries and contains 1 media asset. It was submitted about 1 year ago by dependent creative agency: Bickerstaff.734.


Creative agency: Bickerstaff.281

Creative director: Illia Anufriienko
Senior copywriter: Sergey Artemenko
Senior copywriter: Andrew Bez

Account director: Yana Brusentseva
Project manager: Anna Tsiurko

Designer: Dmitry Kifulyak
Motion/3d designer: Kim Honcharov
Motion/3d designer: Elizabeth Belo

Senior strategist: Sergey Lizunov
Strategist: Masha Kochurenko

Founder&CEO: Oleksii Kovbasiuk


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