Soothing Families Since 1931

Agency: McCann


The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles.

This professional campaign titled 'Soothing Families Since 1931' was published in United Kingdom in May, 2019. It was created for the brand: Sudocrem, by ad agency: McCann. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: McCann Health, London, UK
Creative Director: Guy Swimer, Adrian Parr
Art Director: Freddie Wood, Mitch Brock
Copywriter: Freddie Wood, Mitch Brock
Director: Tim James Brown
DOP: Fede Alfonzo
CGI: Fable FX
Post Production: Cubica
Music: Mcasso Music
Composer: Richard Atkinson


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