Solidarity Will
Description
The Cardioinfantil Foundation and UNICEF, in their mission to provide hope and life to the most vulnerable children, decided to launch a television commercial aimed at increasing donations through charitable wills, a way for individuals to donate by leaving part of their estate to children in Colombia.
This professional campaign titled 'Solidarity Will ' was published in Colombia in November, 2024. It was created for the brands: Fundación Cardioinfantil and Unicef, by ad agency: MullenLowe SSP3. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 11 months ago.
Credits
Creative General Directors: Carlos Sánchez Salinas / Diego Morales Cepeda
Creative Directors: Angie Peña Ávila / Edwin Bustos Olaya
Film Director: Ricardo Rodríguez
Executive Producers: Laura Giraldo / Fausto Tapias
Copywriters: María José Rojas / Natalia Rodríguez Noa
Art Director: Elisabeth Giraldo
Edition: Nicolás Morales Tabares
Color Grading: Eduardo Rodríguez
Sound Desing: Camilo Medina
Agency: MullenLowe SSP3 Colombia
Producer: Pivote / Yeti Productions
