The whole soft drink category in Ukraine communicate with young people. But Sokovinka is bought by adults. Our drink helps them to sweeten their weekdays. Weekdays when you can catch the “zlynka”. That’s like feeling angry, but only a bit. When someone leaves dirty dishes on a table, when you’re having a hard day or standing in a long queue in a shop. In such situations our drink is the one to succour. It helps to cool down, become softer and, thanks to the sweet taste, releases much more "feel-good" chemicals. Thats why we decided not to talk about techno parties, the Kanye West's new drop or summer parties until the morning. We decided to talk honestly – about ‘’zlynka’' situations which our Sokovinka smoothes.
This professional campaign titled 'Sokovinka vs Zlynka' was published in Ukraine in July, 2020. It was created for the brand: Sokovinka, by ad agency: Grape. This Film medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted over 3 years ago by Creative Director and Founder: Oleksii Masymenko of superfuture.
Advertising Agency: Grape, Kyiv, Ukraine
Creative Director: Aleksey Maksymenko
Сreative Group Head: Ksenia Denga
Junior Creator: Olya Tkachuk
Ceo: Yurii Gladkiy
Strategy Director: Elena Holovatiuk
Motion Designer: Andrey Lubchik
Designer: Olya Perepadja
Director: Eugene Gozheyshiy
Dop: Anton Fursa
Account Director: Olha Boyandina
Account Manager: Anna Vergai
New Business Director: Ksenia Sokur