Sokovinka vs Zlynka

The whole soft drink category in Ukraine communicate with young people. But Sokovinka is bought by adults. Our drink helps them to sweeten their weekdays. Weekdays when you can catch the “zlynka”. That’s like feeling angry, but only a bit. When someone leaves dirty dishes on a table, when you’re having a hard day or standing in a long queue in a shop. In such situations our drink is the one to succour. It helps to cool down, become softer and, thanks to the sweet taste, releases much more "feel-good" chemicals. Thats why we decided not to talk about techno parties, the Kanye West's new drop or summer parties until the morning. We decided to talk honestly – about ‘’zlynka’' situations which our Sokovinka smoothes.