A Regular Weapon

Agency: Possible


In Russia, lethal weapons are either forbidden or their sale is strictly regulated. However, there is no law to control the sale of another deadly weapon that all of us can access. Widespread and powerful, it causes numerous deaths on a daily basis. Over 90% of all plastic ever produced has not been recycled. Аnd when it was not recycled it turned into a weapon. Bottles, packs, earsticks. tubes and all of the plastic products every day turn from helpers to killers, but the hands in this blood are still our hands, hands of all humanity. These prints were part of the wide-scale campaign aimed at raising awareness of the situation. We want to talk with people about plastic, we want to show that using such things requires responsibility, we want to explain that all of us take part in this process day by day and we need to stop.

This professional campaign titled 'A Regular Weapon' was published in Russia in February, 2020. It was created for the brand: Greenpeace, by ad agency: Possible. This Print medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted almost 4 years ago by Alexandra Kozachok.


Advertising Agency: Possible, Moscow, Russian Federation
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artem FIlimonov
Art Director: Wanslez Quaresma
Copywriter: Karla Calheiros
Creative: Dmitriy Losev, Marat Arutyunov
Senior Account Manager: Daria Mansurova
Production: Feel Factory
Art Director: Pavel Marin
Photographer: Pavel Marin
Retouch / Composing: Danil Kartashev


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