Soft Touch

Agency: VMLY&R


Elite is one of the leading paper companies in Latin America and the task was to create a connection with the girl being a super hero who solves all daily troubles using the starring products.

This professional campaign titled 'Soft Touch' was published in Mexico in March, 2023. It was created by ad agency: VMLY&R. This Digital medium campaign is related to the Beauty, Health, and Personal Accessories industries and contains 1 media asset. It was submitted 9 months ago by Mango Films.


Agency: VMLY&R, Mexico
Client: Elite
Production Company: 
Mango Films
Director: Eduardo Ávila
Head of Production: Laura González

Executive Producer: 
Rubén Padilla
Gustavo Chapa
Director of Photography: Julio Llorente

Production Designer: Juan José Chapa

Wardrobe: Karla Rivera

Visual Effects: Horacio Peña

Color Grade:
 José Ferrigno
Music and Sound: Semillero Estudios


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