As COVID-19 restrictions begin to ease and restaurants reopen their dine-in service, Burger King is launching the “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way. A play-off of the brand’s tradition of giving out paper crowns with meals, the new initiative aims to add some humor to social distancing policies, and bring smiles to people in this stressful time. The BK crowns are distributed still folded, and a DIY guide is available, prompting customers to make the Social Distancing Crown by themselves.
This professional campaign titled 'Social Distancing Crown' was published in Germany in May, 2020. It was created for the brand: Burger King, by ad agency: Grabarz & Partner. This Experiential medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Grabarz & Partner, Hamburg, Germany