Southern Farm Bureau Life Insurance Company - "So Much More" Campaign :90


A life insurance purchase is usually triggered by some life milestone, like marriage, a birth, a death, or a home purchase. Southern Farm Bureau Life Insurance Company's So Much More campaign tells the story of one man's life, following him through such triggers from his birth to his death.

Though the long form video follows a single protagonist through various moments of his life, it was produced in a way that any one of those moments can stand alone, to be used as a short video targeting potential customers going through a similar moment.

The message is simple: life insurance isn't about money, it's about preserving a way of life. It's about mortgages, birthday parties, and legacy. Life insurance isn't about a check, it's about so much more.

This professional campaign titled '"So Much More" Campaign' was published in United States in November, 2022. It was created for the brand: Southern Farm Bureau Life Insurance Company, by ad agency: Mad Genius. This Digital and Film media campaign is related to the Insurance industry and contains 1 media asset. It was submitted 11 months ago by Creative Director: James Ninness of Mad Genius.


Advertising Agency: Mad Genius
Production Company: Mad Genius
Creative Director: James Ninness
Director: Kevin Sibley

Meristem Nigeria
Interscope Records


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