Meristem Nigeria

The Naira Gap

Agency: Ogilvy


Nigerians are very averse to damaged Naira notes and are reluctant to accept them in any form of cash-based transaction.

For International Women's Day 2022, we used a damaged Naira note as our key visual element to communicate the fact that the gender pay gap not only unfairly puts women at a financial disadvantage but also hurts the country's economy in the long run.

We did this by selecting Naira denominations with women and cutting them out of the note.

This professional campaign titled 'The Naira Gap' was published in Nigeria in March, 2022. It was created for the brand: Meristem Nigeria, by ad agency: Ogilvy. This Print medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago.


Advertising Agency: Ogilvy Nigeria, Lagos, Nigeria
Chief Creative Officer: Henry Akpede
Creative Director: Jolomi Awala
Deputy Creative Director: Kayode Sanwo
Copywriter: Talha Tajudeen
Art Director: Oluranti Akerele
Account Manager: Oyinkansola Lakanu
Group Account Director: Olamide Bello
Head Of Strategy: Adeola Kayode

Southern Farm B...


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