Interscope Records

The Chronic

Warning - Strong Language


Legendary rapper/producer/entrepreneur Dr. Dre and Interscope Records co-founder Jimmy Iovine together announce the limited edition “The Chronic” skate, celebrating the 30th anniversary of the studio album of the same name. Dr. Dre collaborated with the iconic Flipper's Roller Boogie Palace, announcing the skates with an irreverent dizzying heist film out of Doomsday Entertainment.

The London location will open its doors on November 11, 2022. Visitors can purchase the skates in limited quantities starting November 16. The NYC location will re-open in 2023.

Helmed by Doomsday’s newly-signed director Ben Dean, the ad features ace skaters from Flipper’s--founded by model/actress Liberty Ross’ father--nabbing skates from a guarded transport vehicle. The skaters make quick work of their pursuers via maze-like streets and back alleys, eventually hiding out in a roller rink that serves as the film’s musical break. The short ends with a cameo from Dr. Dre himself, dishing famous threats if his skates aren’t ultimately returned.

This professional campaign titled 'The Chronic' was published in United States in November, 2022. It was created for the brand: Interscope Records, . This Film medium campaign is related to the Music and Sportswear industries and contains 1 media asset. It was submitted 11 months ago.


Writer/Director: Ben Dean
Executive Producers: Jason Cole, Danielle Hinde
Producers: Jason Cole, Joselo Hernandez, Campbell Von Beal
DP: Patrick Golan
Production Company: Doomsday Entertainment
Production Service Companies: THE LIFT (Mexico City), FRIEND (London)
Camera Operator: Connor O'Brien

Editing Company: Cabin Editorial
Editor: Sam Ostrove
Post Producers: Michelle Dorsch and Britt Carson

Color Company: Company3
Colorist: Tom Poole

VFX: Shape & Light

Sound Design and Mix: Raphael Ajuelos
Foley: Nathan Bonetto

OCP Cast:
Robber #1: Anastasia Lovera
Robber #2: Tyreece Boyce

Mexico Crew:
Producer (The Lift): Joselo Hernandez
Production Service Company: THE LIFT
Managing Director: Avelino Rodríguez
Managing Partner: José Barrera
MX EP: Pablo Chozas
Production Manager: Arturo Peña
Production Coordinator: Renata Hernández

1st AD: Paco Llaca
2nd AD: César Arjona
2nd 2nd AD: Belén Duarte
Script Supervisor: Karla Roldán
Storyboard: Rubén Nava Rodríguez

Camera Operator: Connor O'Brien
1st AC: Horacio Vega
2nd AC: Manuel García Hernández

Drone Op: Daniel Villagomez

Gaffer: Vladimir Martínez Gómez
Key Grip: José de Jesús Sotelo
Best Boy Electric: José Luis Calixto Valverde

BTS: Paul Billingsley

Production Designer: Emilia Dávila
Art Director: Maria Victoria Centurion
Set Decorator: Tomas Lecot
Art Coordinator: Tamara Puga
Art Assistant: Alejandro Pineda Hernandez
Construction: Arturo del Moral Angeles
SPFVX Glass: Jorge Cuitláhuac Farfan, Alfonso Benjamin Pacheco, Arturo San Vicente Curtidor, Omar Mauricio Duran Olvera
Skate Fixer: Emmanuel Addi Sánchez

Prop Master: Emanuel Buendía

Yanga Casting: Paola Gómez
Casting Director: Valentina Bouchot
Casting & Extras Coord.: Gil Rodríguez

Stunts Coordinator: Pablo Vinos
Stunts Assist.: Hugo Aguilera
Stunts: Esteban Muñoz, Gad Cruz
Riggers: Jason Rodriguez, Edueardo Blanco

Stylist: Lillian Dilustro
Wardrobe Stylist: Paola Alfaro
Wardrobe Coord.: Fernando Capurro Suárez
Wardrobe Assistants: Angel Susarrey, Yull Gonzalez
Hair Stylist: Carlos Arreola
Hair Stylist Assistant: Christian F. Alvarez
Make Up: Jorge Ramírez
Make up Assistant: Johan Vera

Pixel Digital Services: Jafet Gamboa Lopez
DIT: Luis Aldana Meza
VTR Operator: Juan M. Hernadez Mauri
VTR Assistant: Everson Negrete Valadez

Sound: Gerson Escudero

SFX: Alejandro Solin
SFX Assistants: Tomás Alejandro Castillo, Rodolfo Soto Guzman, Armando Castillo Álvarez

Picture Cars Coordinator Ernesto Mata
Picture Cars Assistants: Francisco Vallarino, Ivan Huerta
Precision Car: Ulises Guzmán

BG Cast:
Robber #3: Renee Costello
Robber #4: Rodrigo Paulo
Skaters: Alison Rocha, Samantha Coronel, Salvador Sandoval
Guards: Carlos Reyna, Leopoldo Dublic, Gearnys, Alan, Precious Emmarock, Jon Roberts, Fernando Daguerre, Jesus Osiris, Fernando Martín Del Campo, Daniel Veloz, Constantino Caso
Stunts: Gad Cruz, Esteban Muñoz, Adi

London Crew:
Production Service Company: FRIEND
EP: Chris Abitbol
Producer: Campbell Von Beaton
DP: David Procter
Production Manager: Natalie Uglow
Production Assistant: Alice Kommu

1st AD: Chris Malin
2nd AD: Lawrence Azoulay

Focus Puller: Sam Rawlings
2nd AC: Andy Jones
Grip: David Bradshaw
Video Playback: Charlie Gibson
DIT: Kier Garnett Lawson

Gaffer: Sol Saihati
Electrician: Christian Hayes
Rigger: Emily Hefferman

Art Director: Sofia Saccomani

Client / Agency: Interscope Records, Flipper’s
Label Producers: Jimmy Iovine, Liberty Ross, Jared Shelton, Andrew Ibea, Michelle An

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