Snoop Dogg Brings His Crew to the Big Game

Dogs are a crowd pleaser in Big Game commercials, so Skechers teamed up with the most famous and coolest one of all—Snoop Dogg.

In the thirty second Skechers x Snoop Dogg commercial, which will air in the United States and Canada during the fourth quarter of the Big Game on Sunday, February 12, Snoop rides, chills, clips and coaches in Skechers Hands Free Slip-ins® during an action-packed day that takes him from his paper delivery route to the Oval Office. The “All Walks of Life” concept was an idea from Snoop himself.

“I’m a man of the people. I'm excited to partner with Skechers, who always brings something for everyone—just like me,” said Snoop. “In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”

The Skechers x Snoop Dogg commercial, which features Snoop’s megahit “Who am I? (What’s my name?),” follows Snoop through a whirlwind day as he demonstrates how Skechers fits every part of his outlandish life. Along for the ride in cameos are fellow Skechers ambassadors Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart.