Made To Be Roasted

Agency: VaynerMedia


The comedy roast returns as snacking legend MR. PEANUT finds himself in the hot seat during the PLANTERS “Made To Be Roasted” big game commercial.

Things Get Heated in "The Roast of MR. PEANUT" Game Day Ad
Toss back your favorite PLANTERS Dry Roasted Peanuts and watch the ad here.

The nuttiest wisecracks can’t be contained to 30 seconds, so the brand will unleash a must-see, full-length comedy special “The Roast of MR. PEANUT,” streaming on Sunday, Feb. 12 at

Watch as Natasha Leggero joins Roastmaster General Jeff Ross and a panel of hilarious comedians as they pull out all the stops to roast MR. PEANUT.

True to tradition, MR. PEANUT will take his turn at the podium, busting out of his shell with a few zingers of his own.

This professional campaign titled 'Made To Be Roasted' was published in United States in February, 2023. It was created for the brand: Planters, by ad agency: VaynerMedia. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted over 1 year ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.