On the Road Again

Agency: Skechers In House


Pass the Skechers! The Comfort Technology Company™ is back on the biggest advertising stage in the world with one of the all-time greats in music—Willie Nelson. The global campaign kicks off on Super Bowl Sunday with the legendary artist appearing in two Skechers commercials filmed on his Luck Ranch near Austin, Texas—one featuring his iconic song “On the Road Again” and a second that offers a fun twist on his signature advocacy to legalize…comfort.
“On the Road” featuring the musician’s iconic song, was filmed at his Luck Ranch near Austin, Texas, and showcases a vast range of Skechers footwear products for adults and kids to convey that there’s a comfortable pair of Skechers for everyone on their feet.
The “Legalize” spot, filmed in his recording studio neighboring his Luck Ranch near Austin, Texas, urges those watching the game to support the cause and experience signature Skechers comfort that’s so amazing, it feels like you might be breaking the law.

This professional campaign titled 'On the Road Again' was published in United States in February, 2022. It was created for the brand: Skechers, by ad agency: Skechers In House. This Film medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted over 2 years ago.


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