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A red laser light moved continously over the adshel surface, just like a sniper's rifle laser target. When people got in the way of the laser, they became "victims", literally in the Killzone.
This NSFW professional campaign titled 'Sniper' was published on May 21, 2007. This Ambient medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: TBWA Whybin, Auckland, New Zealand
Creative Director: Andy Blood
Art Director: Corey Chalmers
Copyriter: Corey Chalmers