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Mitchell & Ness x Jordan

When Mike Became Michael

Agency: Andpeople

Description

Great Guns’ Suzanne Kim has teamed up with Mitchell & Ness, Philadelphia's oldest sportswear company, to celebrate an iconic moment of sporting history. 40 years on from Michael Jordan’s 1982 NCAA Championship Game as a freshman, ‘When Mike Became Michael’ celebrates the sporting legend’s last-second basket which set him on a path to stardom - all through the eyes of a teenage girl.
The film, which heralds Mitchell & Ness’ exclusive sale of the iconic 1983-84 Michael Jordan University of North Carolina Jersey, opens inside a home where a girl and her father are seen watching sports. Bathed in a hazy aura of nostalgia, we hear fuzzy commentary of the match play over the action. As the audio drifts in and out, the scene cuts between several shots of the girl’s life - practising basketball alone and with her dad, spending time with him around the dinner table, and watching the game at the edge of their seats. As the atmosphere intensifies, the crowd chanting with increasing passion, we hear them erupt into applause for the final frame: the girl, wearing Michael Jordan’s famous jersey, as the commentator announces the star’s victory.

This professional campaign titled 'When Mike Became Michael' was published in United States in April, 2022. It was created for the brand: Mitchell & Ness x Jordan, by ad agency: Andpeople. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 10 months ago.

Credits

Agency: Andpeople
Creative Director: Alexander Wu-Kim
AndPeople: Trav Leslie
Project Manager: Sarah Indraputri
Director: Suzanne Kim
Producer: Jakson Gray
Cinematographer: Christopher Miles
1st AC: Rob Tench
2nd AC: Hugo Odgers
Gaffer: Aaron Ashwood
Best Boy: Leah Ashwood
Grip: Richie Brown
Grip Assist: Sam Chapman
Production Designer: Octavia Spartles
Sound / Music / Mix: Oliver Dibley
Stylist: Alexis Aquino
Hair and Makeup: Tina Matti
Production Assistant: Screen Omran
Talent: Gabriela Jaars
Talent: Bevan Jaars
Coach and Talent: Tatyanna Dumas
Post Production: Arc
Editor: Phoebe Taylor
Colourist Hero Film: Fergus Rotherham
Colourist Teaser Film (Arc): Daniel Molony

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