Description
Inspired by Patagonia’s belief in durability beyond trends, a weathered stone lighthouse stands firm in the rain and storm, a symbol of resilience made to last for generations. The concept connects Patagonia’s products with enduring landmarks: both are built to withstand time, nature, and constant change. The beacon’s warm glow reflects the iconic yellow jacket, used here as a symbol of the brand’s broader commitment to protection and purpose.
This student campaign titled 'Created for Generations' was published in Croatia in September, 2025. It was created for the brand: Patagonia, by ad school: Inkubator ideja. This Print medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
