ADVERTISING

Fanta Coca-Cola

Snack in the Name of Play​

Agency: Wunderman Thompson

Description

Description

Introduction
We are undertaking the adaptation of a global Fanta commercial for a wide array of African markets. The objective is to produce a localized version that retains the brand’s global essence while capturing the unique cultural and consumer nuances of each target market. This is an extensive and highly focused effort requiring close attention to regional particulars, from casting to product variants and local snacks.
Approach
Alright, let's get down to it—how are we making this Fanta commercial extra special and downright delicious for our audiences? First up, we’re going all out with our camera work. Think fun, dynamic shots that zoom in just as someone's popping open that Fanta bottle, capturing the effervescent fizz bubbling up—kinda like how everyone’s eyes light up when they see a cold bottle of Fanta, am I right?
And you bet we’re going vibrant with our color palette. We're talkin' dazzling oranges and electrifying yellows that aren’t just eye candy, but mood lifters. Basically, we want the screen to ooze the same vibrant joy you get from a sip of Fanta.
For the onscreen talent, we’re scouting folks who are the life of the party, who embody that Fanta ‘joie de vivre’. Trust me, these guys and gals are gonna make you wanna jump into the screen and join the fun.
Local snacks? Say no more. We’re picking treats that everyone loves to munch on when they're sippin’ a Fanta.
And let’s not even get started on sound. Imagine, that first ‘pssst’ of the bottle opening, the fizz and the ‘ahhh’ of satisfaction. We're gonna amp up these sounds so that they’re just as tantalizing to the ears as the drink is to the taste buds.

This professional campaign titled 'Snack in the Name of Play​' was published in Nigeria in March, 2024. It was created for the brands: Coca-Cola and Fanta, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 22 days ago by Director: Directed by Mark Stry of The Star Film Co.

Credits

Credits

Fanta Nigeria
Client
Fanta - Cocal Cola
Mbongeni Mthabela
Wundeman Thompson
Siyabonga Jiyana
Mahlatse Mokautu
Catherine Nyabvure
Producer Quintin Needham
Director Mark Strydom

ADVERTISING

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