Description
Sunsilk Vietnam reimagines its iconic line “Mượt như Sunsilk” (Smooth as Sunsilk) by turning it into Silktopia—a playful world where “smooth” becomes a way of life.
Through a catchy looping track and a series of humorous, surreal visuals, the film expands “smooth” beyond hair into everyday moments—from playing badminton to making payments. The result is a fresh, Gen Z-friendly take on a familiar cultural phrase, sparking widespread sharing and conversation across social platforms.
This professional campaign titled 'Smooth as Sunsilk (Silktopia)' was published in Vietnam in April, 2026. It was created for the brand: Sunsilk, by ad agency: The Friday. This Film medium campaign is related to the Beauty and Household Products industries and contains 1 media asset. It was submitted about 6 hours ago.
Credits
Brand: SUNSILK
Haircare Vietnam Category Lead: Phạm Trần Hải Hà
Sunsilk Vietnam Brand Lead: Nguyễn Minh Thư
Sunsilk Vietnam Assistant Brand Manager: Bùi Hạ Vy
Sunsilk Vietnam Marketing Executive: Phạm Minh Hiếu
AGENCY - The Friday
Managing Director: Trâm Lê
Planner: Thanh Phạm, Mai Linh
Account Director: Phong Nguyễn
Account Executive: Mai Linh, Minh Giang
Creative Director: Khoa Phạm
Creative: Việt Long, Uyên Nguyễn, Từ Chiêu
PRODUCTION HOUSE - FGS Production
Executive Producer: Duy Bùi
Producer: Gia Khang
Project Manager: Mỹ Phùng
Line Producer: Hương Phan
Production Assistant: Quách Vũ - Khánh Dư - Mã Nguyên
KOL coordinator: Vy Vy
Storyboard: Yên Khê
Director: Lê Hoàng
Assistant Director: Nhật Quang
Director Of Photography: Tiến Anh
Camera Operator: Vũ Trần
Focus Puller: Dương Anh
2nd Assistant Director: Hoàng Quân
Camera & Lighting Equipment: Cinespace
Gaffer: Phước Nguyễn
Art Director: Nhật Duy
Art Director Assistant: Nhi
Set Construction: Lê Lộc Team
Stylist Team: Nhật Hân
Makeup & Hair: Link PAK team
Photographer: Phúc Huỳnh
Choreographer: Thanh Thiên
Cascadeur: Katt Team
Location Manager: 618 Location
Studio: MCV Studio & Zoom Media
Casting: Miu Casting
Transportation: Trung Oanh
Mobihome: Hoài Thu
Catering: SC Family
Post Producer: Khánh Dư
Offline Editor: Duy Long
Colorist: Nhật Thảo (Tiểu Phàm)
Online Post: Khải Phạm
Sound design: Eric Phan
Music compose and final mix: Rockafellas.
Mix and Master: Josh Frigo
