Description
Sunsilk Vietnam reimagines its iconic line “Mượt như Sunsilk” (Smooth as Sunsilk) by turning it into Silktopia—a playful world where “smooth” becomes a way of life.
Through a catchy looping track and a series of humorous, surreal visuals, the film expands “smooth” beyond hair into everyday moments—from playing badminton to making payments. The result is a fresh, Gen Z-friendly take on a familiar cultural phrase, sparking widespread sharing and conversation across social platforms.
This professional campaign titled 'Silktopia' was published in Vietnam in April, 2026. It was created for the brand: Sunsilk, by ad agency: The Friday. This Film medium campaign is related to the Beauty and Household Products industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Brand: SUNSILK
Haircare Vietnam Category Lead: Phạm Trần Hải Hà
Sunsilk Vietnam Brand Lead: Nguyễn Minh Thư
Sunsilk Vietnam Assistant Brand Manager: Bùi Hạ Vy
Sunsilk Vietnam Marketing Executive: Phạm Minh Hiếu
AGENCY - The Friday
Managing Director: Trâm Lê
Planner: Thanh Phạm, Mai Linh
Account Director: Phong Nguyễn
Account Executive: Mai Linh, Minh Giang
Creative Director: Khoa Phạm
Creative: Việt Long, Uyên Nguyễn, Từ Chiêu
PRODUCTION HOUSE - FGS Production
Executive Producer: Duy Bùi
Producer: Gia Khang
Project Manager: Mỹ Phùng
Line Producer: Hương Phan
Production Assistant: Quách Vũ - Khánh Dư - Mã Nguyên
KOL coordinator: Vy Vy
Storyboard: Yên Khê
Director: Lê Hoàng
Assistant Director: Nhật Quang
Director Of Photography: Tiến Anh
Camera Operator: Vũ Trần
Focus Puller: Dương Anh
2nd Assistant Director: Hoàng Quân
Camera & Lighting Equipment: Cinespace
Gaffer: Phước Nguyễn
Art Director: Nhật Duy
Art Director Assistant: Nhi
Set Construction: Lê Lộc Team
Stylist Team: Nhật Hân
Makeup & Hair: Link PAK team
Photographer: Phúc Huỳnh
Choreographer: Thanh Thiên
Cascadeur: Katt Team
Location Manager: 618 Location
Studio: MCV Studio & Zoom Media
Casting: Miu Casting
Transportation: Trung Oanh
Mobihome: Hoài Thu
Catering: SC Family
Post Producer: Khánh Dư
Offline Editor: Duy Long
Colorist: Nhật Thảo (Tiểu Phàm)
Online Post: Khải Phạm
Sound design: Eric Phan
Music compose and final mix: Rockafellas.
Mix and Master: Josh Frigo
