A constructive path and promising horizons are opening up to Moroccan youth, with military service. Military training to develop the physical capabilities of young people and build a strong personality. Learning various trades, thanks to a modern pedagogy built on the foundations scientific and technological means. For young graduates, they have the opportunity to put their knowledge into practice and to enrich their experience. Military service embodies a promising career path, making it easier for young people to integrate into the market employment or, possibly, embark on a military career. Military service, a real springboard into active life. It symbolizes for our young people attachment to the homeland, and embodies pride for themselves and their families. MILITARY SERVICE, NATIONAL PRIDE AND PROMISING HORIZONS
Description
A fresh take on the Moroccan Military Service, this new film reimagines the institution through a modern, inclusive, and inspiring lens. Moving beyond outdated perceptions, it celebrates values of commitment, personal growth, and service to the nation. The film highlights the tangible benefits of Military Service — from educational opportunities to life-enriching experiences and career pathways — while capturing the essence of belonging and national pride.
Designed to reshape perspectives, the film positions Military Service as a relevant and empowering choice for today’s youth, underlining its role in contemporary Moroccan society and its contribution to building a stronger, united nation.
This professional campaign titled 'Moroccan Military Service' was published in Morocco in April, 2025. It was created for the brand: Ministry of the Interior, by ad agency: Boomerang Communication. This 360°, Digital, and Film media campaign is related to the Military industry and contains 1 media asset. It was submitted 24 days ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency: Boomerang Communication
Executive Creative Director : Samira Rafi
Art Director: Fettah Kacihi
Strategy Director: Mehdi Bouayad
Digital Director: Mohammed Chaoui
Account Manager : Hannane Ateya - Meryem Ennaciri
Production Company: Sigma Technologies
Directors: Oussama Ousidhom
Photographer : Youness Hamiddine
