According to one of the leading research agency in U.K. named Flint, there report shows that 84% of all UK adults use social media, and two-thirds of UK adults use social media every day. And they all use hashtags. But as we all know, most hashtags are made up of basic words such as drink, eat, yolo, etc. So, what if Pearson created an app that automatically finds synonym of your hashtag and suggest new vocabularies to use it as a hashtag?
This won Platinum - 2017 Creativity International Award and Bronze - Ad Stars International Advertising Awards
This student campaign titled 'Smart Hashtag' was published in United States in March, 2017. It was created for the brand: Pearson, by ad school: School of Visual Arts. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park