Shazam is an app that recognizes and identifies songs for people. However it’s technology could be used in different ways to identify different sounds. There’s a particular field of interest that could greatly benefit from such a technology, such as pharmaceuticals. When it comes to treating colds, Doctors agree that catching them at their earliest stage of symptoms is most effective. Therefor we came up with an idea for Tylenol using Shazam’s technology called Shazam Cold. People who feel an oncoming cold could use the app, and cough into its sound recognition system, in order to be prescribed the right type of medicine and dosage from a team of doctors.
This won Silver - 2017 Creativity International Award.
This student campaign titled 'Shazam Cold' was published in United States in March, 2017. It was created for the brands: Shazam and Tylenol, by ad school: School of Visual Arts. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park