Description
The TV commercial tells a simple human story about two neighbors living side by side, separated by a wall and by very different lifestyles. While their daily habits and choices seem worlds apart, their paths unexpectedly cross in the supermarket, where the wide variety of products mirrors the diversity of people themselves. In this shared space, differences become less important, revealing that the smartest choices are often the ones that bring very different people together.
This professional campaign titled 'Smart Choice' was published in Estonia, Latvia, and Lithuania in March, 2026. It was created for the brand: RIMI, by ad agency: Guilty Ogilvy. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 3 hours ago by Head of Creative: Aldis of Guilty Ogilvy.
Credits
Advertising Agency: Guilty Ogilvy, Riga, Latvia
Client: Rimi Baltic
Head of Creative: Aldis Ozoliņš
Creative Director & Copy: Gatis Veldre
Art Director: Reinis Helmanis
Strategy Director: Ieva Pūķe, Lelde Dālmane
Account Director: Kristīne Valere
Production: Penthaus Co.
Producer: Gustavs Ķibilds, Katrīna Ērgle
Director: Andzej Gavriss
DOP: Adric Watson
Editor: Niles Howard
1st AD: Gundars Jakobsons
Music: Mark Van Bruggen
