Chiquita and De Cecco
Chiquita - Small change, big difference
Small change, big difference
Chiquita stickers
Description
The “Small change, big difference” campaign returns, and this year De Cecco is also joining. After the success of 2023, the campaign conceived by Reply group’s agency is back, expanding to include other brands. The goal is to spread the prevention message to as wide an audience as possible.
This professional campaign titled 'Small change, big difference' was published in Germany, Italy, and United States in October, 2024. It was created for the brand: Chiquita, by ad agency: Bitmama Reply. This Digital, OOH Outdoor, and Print media campaign is related to the Food and Health industries and contains 4 media assets. It was submitted 9 months ago.
Credits
Chief Creative Officer & Partner: Nicola Gotti
Creative Director: Valeria Fuso e Fabio Montalbetti
Senior Art Director: Marco Flaviani
Senior Copywriter: Ferdinando Guadalupi
Art Director: Cristina Zilio
Motion Designer: Stefano Protino, Shahin Khanide
Head of Brand Experience: Julie Carpinelli
Social media strategist: Elena Loro
Account manager: Francesca Casciato
Account Executive: Giulia Parusso
Responsabile Divisione Comunicazione: Ethiopia Abiye
