While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be
This professional campaign titled 'Slow Down' was published in Belgium in November, 2010. It was created for the brand: Parents of Child Road Victims, by ad agency: Happiness. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Happiness, Brussels, Belgium
Creative Director: Gregory Titeca
Creation: Carl Hansenne, Naim Baddich, Patrick Glorieux
Programming: Lucky Frames