In an Australian media-first, the newest out-of-home campaign from the Cancer Institute NSW is utilising UV Index data to trigger sun smart messages based on real-time radiation levels. Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.
This professional campaign titled 'Slide, Slop' was published in Australia in December, 2016. It was created for the brand: Cancer Institute NSW, by ad agency: Soap. This Outdoor medium campaign is related to the Health and Public Interest, NGO industries and contains 2 media assets. It was submitted over 6 years ago.
Advertising Agency: Soap, Australia