Melanoma is one of the most common cancers among young Australians. In the endeavour of compelling them to respect the primary cause of melanoma - harmful UV radiation which is normally invisible to the naked eye - we created a powerful visual metaphor, in the form of sharp, incandescent arrows descending from the sky, much like UV does – constantly and ubiquitously.

This professional campaign titled 'Arrows' was published in Australia in November, 2022. It was created for the brand: Cancer Institute NSW, by ad agency: 303 MullenLowe Sydney. This Content and Film media campaign is related to the Health industry and contains 2 media assets. It was submitted about 1 year ago by Creative Director: Adam Whitehead of 303 MullenLowe.


Agency: 303 MullenLowe
Managing Director: Joanna Gray
Executive Creative Director: Bart Pawlak
Creative Director: Adam Whitehead
Head of Planning: Remi Couzelas
Head of Production: Skye Lanser
Snr Art Director: Zac Goldberg
Senior Copywriter: Craig Merrett
Senior Designer: David Kennedy
Group Business Director: Jonathon Bates
Client Service Director: Jennifer Gledhill
Head of TVC: Honae MacNeil

Production Company (Film): Finch
Director: Derin Seale
Director of Photography: Tyson Perkins
Producer: Claire Thompson
Offline Edit: Drew Thompson + Arc Edit
VFX: Platige
Music Composition & Sound Design: Sonar Music + Tim Bridge

Client: Cancer Institute NSW
Matt Clarke: Head of Marketing, Social Marketing & Campaigns
Alexis Le Clerc: Team Leader, Social Marketing and Campaigns
Cam Sugden: Portfolio Manager, Social Marketing and Campaigns, Skin
Heather Tupper: Project Officer, Social Marketing and Campaigns, Skin

Volleyball World
Budget Direct


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