Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
This professional campaign titled 'Sleepy, Pressed, Bored, Heated, Hungry' was published in Nigeria in June, 2018. It was created for the brand: LATIS, by ad agency: DDB. This Print medium campaign is related to the Transport industry and contains 5 media assets. It was submitted almost 5 years ago.
Advertising Agency: DDB, Lagos, Nigeria
Creatives Directors: Chuka Anthony Obi, Duzie Ikwuegbu
Associate Creative Directors: Seyi Owolawi, Ayotunde Ishola
Art Director / Illustrator: Ifeoma Okonma
Copywriter: Aimien Evbodaghe