The Sleep Boss’ new campaign was created and produced by newly appointed agency The Creative Cartel, a creative shop drawing on worldwide talent and founded in Sydney by creative director Daragh Ledwidge.
As well as an online video, The Creative Cartel created a new logo, a new brand look and feel, packaging design, social posts, digital, and OOH executions.
This professional campaign titled 'SLEEPING ON ANOTHER PLANET' was published in Australia in February, 2022. It was created for the brand: THE SLEEP BOSS, by ad agency: THE CREATIVE CARTEL. This Integrated medium campaign is related to the Health industry and contains 4 media assets. It was submitted over 1 year ago by Creative Director: Daragh of The Creative Cartel.
Advertising Agency: THE CREATIVE CARTEL, SYDNEY, Australia
Founder | Creative Director: Daragh Ledwidge
Senior Writer: Jason Hynes
Designer: Amanda Gleeson
Editor: Christopher Baron
Music And Sound Design: Andro Martinez
The Sleep Boss Founder | CEO: Rachael Coupe