Phone
Before
Concept
Toggle Animation
Colour Palette
Dad
Stories
Illustrations
Business Card
Social
Sleeping Tag
Ipad
Values
Cards
Onesie
Description
Sleep Origin is a beloved newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin's ability to help even the most difficult babies sleep through the night.We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style business cards, and sleeping baby door tags, showing how a rebrand can wake up even the snooziest of brand experiences.
This professional campaign titled 'Sleep Origin Rebrand' was published in Canada and United States in September, 2024. It was created for the brand: Sleep Origin, by ad agency: Rethink. This Design, Digital, and Print media campaign contains 16 media assets. It was submitted 10 months ago by Senior Designer: Zoë Boudreau of Rethink.
Credits
Designer: Zoë Boudreau
Client: Natalie Dawn
Animator: Mike Labrow & Jesse Shaw
Copywriter: Aman Soin
Illustrator: Zoë Boudreau
Photographer: Zoë Boudreau
Photography Assistant: Anthony Kalliris, Erin Maguire
Talent: Delissa Thomas, Anthony Kalliris, Zoë Boudreau
Website Developer: Ashleigh Keith
Font: Nuckle from Heavyweight Digital Type Foundry
