Slash or Stash: the recession-time decision helper

The recession has brands around the world asking themselves the same question: How do you cut your marketing budget without also cutting your hopes of growing your brand? With so much riding on the decision, independent creative agency SuperHeroes NY launches SlashorStash.com, an entertaining recession tool that aims to help marketeers in making tough decisions a little easier.

Slash or Stash: instant answers from decision helpers
Do you cut the activation budget and stash the influencer budget? Or maybe slash the social media budget to save the campaign extension? The tongue-in-cheek site offers instant answers from unlikely experts, like football cheerleaders who break down the impact of inflation, or an Elvis sock puppet warning about the risk of cutting budgets too early.

“From big firms to scale ups, brands around the world are all struggling with the question of how to respond to inflation and the recession. Can you turn a downturn into an opportunity, or is it better to cut part of your marketing budget?” says Rogier Vijverberg, SuperHeroes founder and NY-based global ECD. “Slash or Stash gives brands some real insight around marketing during an economic downturn, executed in a lighthearted way. It’s a serious topic, but let’s not get too gloomy about it.”

Punch above the media spend
With marketing budgets on the chopping block, brands need to find ways to make work that punches above its media spend. SuperHeroes’ mission is to save the world from boring advertising, and it has always been clever at stretching budgets. SlashorStash.com is a good example, with the agency using Fiverr to find the world’s most affordable and memorable recession experts.